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Jadirah Sarmad

Jadirah Sarmad

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My Spring Makeup Wardrobe | Spring Series Part 1

March 16, 2015

Spring is my favourite time of the year because of the pleasant weather, blooming flowers, fluttering butterflies and the list goes on. The word spring instantly brings ‘colours’ in my mind and to celebrate the livelihood of this season, I wanted to do a mini spring series on my blog. I have seen bloggers including Magpie Jasmine doing such ‘wardrobe’ posts in the past and that is where I got…

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Fashionista Apocalypse at Claire’s Launch | Karachi

March 14, 2015

Claire’s, the chicest accessory brand, launched in Karachi last night at Dolmen Mall Clifton  and maaaynn since it was open for public, the turnout was massive. The event started with a few speeches, followed by a kids fashion show and refreshments for all. Then it reached its final stage, which was the ginormous fashionista apocalypse, with the ribbon cutting ceremony, where everybody wanted to get inside all at once and all those uncles trying…

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Gul Ahmed Summer Collection (Premium) 2015 Haul

March 12, 2015

Let me just put it out there, I am not at all an impulse buyer and I wouldn’t even have started my summer shopping yet if my mom wouldn’t have urged me to break the bank beginning with Gul Ahmed this year. Mind you, neither is my mom a shopaholic but that Gul Ahmed magazine that they drop in some areas before the launch, came through our gate one afternoon…

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MAC Crosswires Review and Swatches

March 11, 2015

Crosswires was my first ever MAC lipstick, bought as a result of my coral obsession back in the day. However, for a very long time after getting this, I still remained a shy lipstick wearer and did not get enough wear out of this. With the advent of spring (though Karachi still needs to decide what it really is!), my love for crosswires rekindled. I have always been more of…

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What’s In My Bag? | Ideally!

March 10, 2015

Sweet Kirstie from Kimamely Beauty tagged me to do What’s In My Bag?, and it’s a bit different. Usually, people just show everything that they have in their bags but this tag comes with a set of questions. So, I will be answering all the questions but in addition to that, I will show you everything else in my bag. Now, you must be wondering what’s up with that ‘Ideally!’, well as a matter of…

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HSY and Ittehad Lawn Launch at Sanaulla

March 8, 2015

PC: Lotus PR Yesterday and the day before yesterday, our King of Couture, Hasan Sheheryar Yasin, launched his lawn collection for spring/summer 2015 in collaboration with Ittehad Textiles in Karachi, Lahore and Faisalabad. In Karachi, the launch was held at Sanaulla and was attended by many celebrities and bloggers. Tehmina, HSY, Bunto Kazmi and Salman at launch of HSY and Ittehad Lawn L-R: I, Fouzia Aman, Sana Shahid and Urooj Fatima…

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