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Jadirah Sarmad

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HSY and Ittehad Lawn Launch at Sanaulla

March 8, 2015

Launch of HSY and Ittehad Lawn
PC: Lotus PR

Yesterday and the day before yesterday, our King of Couture, Hasan Sheheryar Yasin, launched his lawn collection for spring/summer 2015 in collaboration with Ittehad Textiles in Karachi, Lahore and Faisalabad. In Karachi, the launch was held at Sanaulla and was attended by many celebrities and bloggers.

Tehmina Khaled, HSY, Bunto Kazmi and Salman at launch of HSY and Ittehad Lawn
Tehmina, HSY, Bunto Kazmi and Salman at launch of HSY and Ittehad Lawn
Fouzia Aman and Karachi Bloggers at HSY and Ittehad Lawn Launch
L-R: I, Fouzia Aman, Sana Shahid and Urooj Fatima
PC: Nyda Sif
HSY and Ayesha Omer at launch of HSY Lawn
HSY and Ayesha Omer

The collection itself is comprised of 15 designs with two colour options to suit everybody’s style as HSY himself said the event that summer lasts 9 months in Pakistan and every lady has a right to dress fashionably so therefore he wanted to give them enough options to enjoy what they wear. The materials used in the collection are lawn, chiffon and jacquard and the while most shades are earthy, there are some inspired by the ocean as well. Personally, you know I am all about the brights so I feel this range is suitable for work wear and aimed more towards the mature set. Nonetheless, it is elegant and us ladies love the lawn craze that reaches heights during this time of the year in Pakistan so it’s always great to see our local designers striving to bring us something better each year and the hard work that goes into all this is commendable.

Jadirah Sarmad and HSY at HSY and Ittehad Lawn Launch
I and HSY
PC: Nyda Sif

But who really stole the show and was on fire? Yours truly. ๐Ÿ˜› Just kidding, I did have a little episode as one of the lights there caught my dupatta and a lot of my hair got burned too but it was nothing serious and I am in good health. ๐Ÿ™‚ I know most of you are already aware as I had put it out on my social media and I am grateful to everybody for their concern and love. Even the models and HSY himself were so sweet and supportive and it makes me happy, irrespective of the ranks they have earned, everybody is still kind and wonderful.

Karachi Bloggers at HSY and Ittehad Lawn Launch
I and Nyda Sif
PC: Urooj Fatima
The event was managed by Lotus PR and Take II.
Are you ready to go on a shopping spree? ๐Ÿ˜‰

Check out my A-List Advertiser: Something New Each Day

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Filed Under: Fashion

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Comments

  1. Fizzah Iqbal says

    March 8, 2015 at 9:07 am

    Everyone looks amazing.. ๐Ÿ™‚ Are all those models wearing from HSY Lawn Collection? The prints look really good

    Reply
    • Jadirah Sarmad says

      March 8, 2015 at 11:06 am

      Yes, they are all wearing HSY! ๐Ÿ™‚ x

      Reply
  2. The Syeda Sisters says

    March 8, 2015 at 9:15 am

    Thanks for posting! Himmat hai tumhari ๐Ÿ™‚ Get more better soon! ๐Ÿ˜€ Take care of yourself Jadirah!
    Love, The Syeda Sisters! ๐Ÿ˜€

    Reply
    • Jadirah Sarmad says

      March 8, 2015 at 11:07 am

      Hehe, thank you girls! ^_^ x

      Reply
  3. Areeba says

    March 8, 2015 at 9:41 am

    I LOVE all the prints! Oh my I read that fire story on your Facebook and you're officially our "Girl On Fire" ๐Ÿ˜›

    Reply
    • Jadirah Sarmad says

      March 8, 2015 at 11:07 am

      Hahaha! Thank you for the thoughtful name Areeba! ๐Ÿ˜› x

      Reply
  4. Chaste & Beautiful says

    March 8, 2015 at 11:16 am

    After reading that "Girl on Fire tag" you kind of remind me of The Hunger Games now Jadirah. So glad to know that after such a shocking experience, you were still smiling and was not feeling let down. You are very pretty and strong, keep it that way:)

    themeticulousperfections.blogspot.com

    Reply
    • Jadirah Sarmad says

      March 11, 2015 at 4:10 pm

      Hahaha! ๐Ÿ˜€ Thank you dear! ^_^ Alhamdulillah, it was nothing serious. x

      Reply
  5. Sania Wasif says

    March 8, 2015 at 11:17 am

    lovely post ๐Ÿ™‚

    Reply
    • Jadirah Sarmad says

      March 11, 2015 at 4:11 pm

      Thank you, Sania! ๐Ÿ™‚ x

      Reply
  6. Zarrah Jane says

    March 8, 2015 at 12:39 pm

    Looks like a great event.
    XO

    Check my new post.
    The Bandwagon Chic | Instagram | Bloglovin

    Reply
    • Jadirah Sarmad says

      March 11, 2015 at 4:12 pm

      Thank you Zarrah! ^_^ x

      Reply
  7. Rosie Adam says

    March 8, 2015 at 7:14 pm

    How beautiful is Fauzia Aman! as are you of course! Wish I could've attended!

    Rosie
    DamzelInThisDress.com

    Reply
    • Jadirah Sarmad says

      March 11, 2015 at 4:13 pm

      Yes, she is so gorgeous! Thanks! ^_^ x

      Reply
  8. Sorath Majid says

    March 10, 2015 at 5:10 pm

    Love your post & you look lovely ๐Ÿ™‚

    Reply
    • Jadirah Sarmad says

      March 11, 2015 at 4:32 pm

      Thank you, Sorath! ๐Ÿ™‚ x

      Reply
  9. Zubaida Rasool says

    March 10, 2015 at 6:03 pm

    Prints look great and you look lovely too ๐Ÿ™‚
    GlamupGirls

    Reply
    • Jadirah Sarmad says

      March 11, 2015 at 4:33 pm

      Thanks dear! ^_^ x

      Reply
  10. Huda...!!! says

    March 11, 2015 at 5:17 pm

    Great event. Everyone's looking fab and you my dear are looking superb <3

    Reply
    • Jadirah Sarmad says

      March 11, 2015 at 5:20 pm

      Aww, thank you so much dear! ^_^ x

      Reply

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๐Ÿ’œ Chhatt ghar ki, aur andaaz hamara atrangi ๐Ÿคญ

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Really enjoyed watching the old clips from last year while editing my Belgium vlog! If you haven't watched it yet, you are in for a treat!

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๐Ÿ’— I've lost count of how many family weddings I ๐Ÿ’— I've lost count of how many family weddings I've missed in the past two years.

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@deciem Ordinary Coverage foundation (2.0 YG and 2.1Y)
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@hemadeutschland BAE concealer
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@morphebrushes x @jaclynhill Vol 1 Palette
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@hourglasscosmetics Foundation - Beige
@nyxcosmetics_de Can't Stop Won't Stop Concealers - Med Olive + Neutral Tan
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@kryolanofficial 508 TV Paint Stick

Contour: @lusciouscosmetics

Eyes: @juviasplace Zulu Palette
@fentybeauty Trophy Wife Highlight
@hudabeauty Rose Gold Palette

Highlighter: @thebalm_germany Bonnie Dew-Manizer

Lips: @kyliecosmetics Exposed Lip Gloss

Contact Lenses: @pollyeye Planet Earth Green (Use code 'jadirah' for 12% discount)
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