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Jadirah Sarmad

Jadirah Sarmad

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Independence Day Style Then and Now

August 11, 2015

Some of my fondest childhood memories consist of decorating the house with buntings, playing ‘Aey Jawaan’ repeatedly on the tape recorder, getting festive badges of Pakistani flag from my uncle and most importantly dressing in green and white for celebration of Independence Day at school. Now while I still do love the idea of a plain white shalwar kameez with a green dupatta, it is pleasing to see a good…

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July Favourites ’15

August 9, 2015

Low sleep levels, gloomy rainy days with no hint of sun, and staying outdoors for the most part, caught with work and social activities followed by Eid are all just excuse of my own incompetence of wisely managing time and making the most of what I had at hand. I have fallen way behind my schedule and saying that I am a ‘sucker’ is an understatement. I do duly apologise…

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Summer Looks for Different Skin Tones feat. Original Minds

July 30, 2015

This collaboration has been in the pipeline for ages and it is something I have been looking forward to the most since the beginning of my semester break. Isobel and Marian, from the Original Minds, suggested we should together come up with makeup looks that go with our complexions as we all fall in different skin tone categories, and that sounded like a great idea. You can see complete details…

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PHB Ethical Beauty Mineral Makeup Review and Swatches

July 22, 2015

PHB Ethical Beauty Makeup PR Samples* I am a beliver even if imperfect, but that does not mean I do not want to perfect my belief. Such is the case of choosing the right makeup products. With the spike in social awareness, a lot of us have been striving to turn to makeup products that are organic and cruelty free. The brands that aren’t atleast organic outweigh the ones that…

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Last Minute Eid Shopping – Mini Haul

July 18, 2015

Thredz Orange Kurta – 3995 PKRThredz Green Pants – 1945 PKRThredz Dupatta – Around 1000 PKR It is the first day of Eid-ul-Fitr in Pakistan so Eid Mubarak, butterflies! I’m hoping you all are safe and sound and excuse me for my absence. I fell extremely ill this Monday, but Alhamdulillah recovering now. I am not the extravagant kind when it comes to Eid shopping and usually I start pulling…

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Kapray – Fashion on a Budget

July 10, 2015

Kapray Launch at Dolmen Mall Clifton Sponsored Post* In the past week, #Kapray was all over my Twitter timeline as if somebody had thrown their whole wardrobe on the floor, right before a party! A party, it was. On 5th July 2015, Kapray launched its first flagship store at Dolmen Mall Clifton, Karachi. The massive event was attended by bloggers, socialites and celebrities like Sarwat Gillani, Kiran Khan, Azfer Rahman…

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