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Jadirah Sarmad

Jadirah Sarmad

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Beauty Bar Women Empowerment Campaign And First Impressions

March 28, 2017

Beauty Bar is an online shopping portal for makeup and beauty products. For the Women’s Day, this March, Beauty Bar decided to run a little campaign and promote some of the local businesses which are owned by women entrepreneurs.Willa Hafeez, who herself is the owner of Beauty Bar, wanted to make quality products accessible to women in Pakistan and hence started the business a year ago. However, she soon realized…

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Burns Road Night at Sky BBQ, Avari Towers

March 25, 2017

The ongoing Burns Road Night at Avari Towers‘ restaurant, Sky BBQ, is any desi foodie’s dream come true. Burns Road is the infamous food street of Karachi, which used to be busier a few decades back, probably when my parents were my age. I have heard countless stories of scrumptious food that they have had with their friends in their youth and I have always wanted to try it out…

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How To Style A Satin Baseball Jacket

March 17, 2017

This year, I showed you two winter trends that I had been longing to try for a while. One of which was Choker Sweater and another was Olive Bomber Jacket. Apart from these, one other fashion trend that has been around for some time now is the incorporation of satin. Be it cocktail dresses, shirts or jackets, satin is in at the moment and is one material that will last through…

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My Experience At Mona J Salon And Atiqa Odho Cosmetics First Impressions

March 16, 2017

Last week started off with a bloggers meetup at the Mona J Salon for Atiqa Odho Cosmetics. It turned out to be one of the busiest weeks of my blogging life till date. There are so many events to cover in Karachi every day and sometimes even more than one in a day. I usually do not do more than a couple events in a week but last week I…

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Spring Wedding Guest Dress // Pakistani Edition

March 9, 2017

Spring it is, isn’t it? At least, that can be said for Karachi now. I am enjoying the mild weather and exploring the fashion trends for this season. Spring weddings are my absolute favourites as there is something about this time of the year that is very calming and the overall scene is pretty laid back unless you are about to sit board or mock exams. When it comes to Pakistani…

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Jeffree Star Rose Matter, Gemini, Watermelon Soda, And Unicorn Blood Velour Liquid Lipsticks Review And Swatches

February 27, 2017

Last Thursday I ecstatically shot a Jeffree Star Lipsticks video for my YouTube channel on a newly bought Canon 70D along with using my glorious ring light. I was pretty happy with the outcome and knew that the swatches of Jeffree Star Rose Matter, Gemini, Watermelon Soda and Unicorn Blood would help anyone out with a South Asian skin tone like mine. If you have followed me for a while, you would know that Jeffree Star Velour Liquid Lipsticks are my absolute favourites and I even…

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