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Jadirah Sarmad

Jadirah Sarmad

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Does A Lash Growth Serum Actually Work?

January 5, 2017

LiLash and LiBrow (Lash and Brow Serums) PR Samples* As the saying goes, ‘the eyes are the window to your soul’, I couldn’t agree more. I am somebody who is not always patient to blend 45 eyeshadows onto my lids and I rather prefer a flicked eyeliner with loads of mascara and even false lashes. I believe if you play up your eyes well it is a really great way…

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Based On Trends Winter Wishlist For 2017

January 2, 2017

Based On Trends Winter Wishlist For 2017 It is finally getting chilly in Karachi and this morning I felt that it is about time I should go into hibernation. Too bad that is not an option, however, layering fashionable winter clothing is a great way of not only warming up the body but soul too, right? Towards the end of 2016, I came across a lot of cute winter outfits and…

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Menu Tasting at House of Wings

January 1, 2017

House of Wings What better way to start the new year than talking about food? Yesterday I had the opportunity of trying out the menu at House of Wings and boy, it surpassed my expectations as there was much more to savour than wings. House of Wings is a new double story restaurant in Khadda Market that has a total capacity of 44 seats and offers an extensive variety of American…

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12th Karachi International Book Fair Haul

December 19, 2016

12th Karachi International Book Fair Haul There are just so many things that I love about December! Don’t you? I mean holidays, weddings and of course the Karachi International Book Fair (KIBF), where I get to load my cart with books, that too at discounted prices. I have attended all of the KIBFs ever till date and I hope this remains the case every year in the future as well….

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3 Steps For A Flawless Base

December 13, 2016

3 Steps For A Flawless Base – Colour Correct, Powder, Apply Foundation This post contains an affiliate* link. You might have already heard that it all begins with a blank canvas and how it should be ‘flawless’ since the start. Let’s be real, nothing is flawless and sometimes the flaws actually add to the personality. However, minimising distractions is the goal to bring attention to the most beautiful aspects. Not that…

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Gel Lip Patch And Sleep Mask – Do They Really Work?

December 8, 2016

Purederm Intensive Lip Care Gel Patch There has been a surge of Purederm products in local supermarkets and most of them seem so intriguing that I just want to try them out for the sake of it. So a couple of months back, being a skin care junkie, I picked up an Intensive Lip Care Gel Patch and a Dual Step Aqua Sleeping Mask at Naheed. It has been a while…

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