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Jadirah Sarmad

Jadirah Sarmad

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16th Karachi International Book Fair Haul

January 4, 2022

After taking pride in attending the Karachi International Book Fair (KIBF), held at the Expo Center, for fourteen years straight, the record was sadly broken when I moved to Germany back in 2019. Albeit, it was in the pursuit of higher studies, I still wished I could be there as I have always looked forward to this book fair since childhood as my happy place. Luckily, I am in town…

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Masood Alam, an inspiring artist of the Pakistan Music Industry

November 29, 2021

Music is widely regarded as the most ubiquitous of all artistic mediums. Self-expansion, oneness, and reality are all connoted by music. Only a true musician with a deep love and passion for music can justify its beauty. Masood Alam, a true icon and a passionate musician from Karachi’s suburbs, found his destiny through music. There is no shortage of talent in Pakistan, but how many people have the courage to…

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Wishtrend Pure Vitamin C 21.5% Advanced Serum Did Not Work For Me

September 19, 2021

Vitamin C is a skincare favourite of mine as it is perhaps one of the fastest-acting ingredients. I have always noticed a visible difference within a short span of time. My first ever Vitamin C product was the Klairs Freshly Juiced Vitamin Drop which I have already raved about in one of my skincare videos. After using a serum with only 5% Vitamin C and still getting amazing results, I…

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Why You Need To Moisturise Your Hands More Than Ever Now

May 16, 2021

For most people, hand creams have been nothing more than a stocking filler or one of the frivolous things you find in a random gift set given to you by an acquaintance, maybe even just a dose of luxury that you never really reach for. I mean most people do not even use body lotions regularly so hand creams are definitely not on anyone’s priority list when it comes to…

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Kylie Cosmetics – What’s Going On?

May 10, 2021

I did a quick search today to see if Kylie lip kits are still relevant and it turns out that not only have they deleted all of their past Instagram posts but also the website says, “Something Is Coming” and there are no products listed at the moment. Now we all know after the huge success of Kylie Cosmetics, once the hype started to die down, Kylie ended up somewhat…

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Adidas UPLFT for Her Eau de Toilette Review

May 10, 2021

It’s no secret that I am always on the lookout for everyday fragrances and I must say Adidas never disappoints. Not only Adidas body sprays and perfumes affordable, but their usual selection is also right up my alley; fresh and not sickly sweet! Saw this Adidas UPLFT for Her Eau de Toilette on sale in dm (German drugstore) and had to get it. The mesh net design that screams sporty…

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